We were given the challenge of creating a UK version of the popular Alphabet song that has helped so many children to learn their ABCs over the years.
The inherent problem was that in the traditional (Americanised) version, the pronunciation of the letter Z was ‘Zee’ and English children are obviously taught to pronounce this as ‘Zed.’ Simply substituting the sounds wouldn’t have worked because the song rhymes the ‘Zee’ sound with the ‘Vee’ sound.
We finally solved the problem with the help of a singing teddy bear. Any ideas how we did it? To give you a clue we named the bear Ted! Can you think of any other ways we could have accomplished it?